Work completed at 1 Trick Pony - http://www.1trickpony.com
Role on Project:  Account Director/Project Manager 
Responsibilities included scheduling, casting, wardrobe, pre-pro, shoot management, producer, editorial, account and project management

For five years, I have run the day-to-day account work for the AIC Hotel Group. This includes all advertising/marketing projects targeting both consumer and trade audiences for their four brands: the all-inclusive Hard Rock Hotels, UNICO Hotel Riviera Maya, Eden Roc Miami Beach, and Nobu Hotels. While I oversee the team that runs all collateral, websites, social media, print and digital ads, and eblasts, my main focus is on videos. When a new amenity pops up at one of the hotels, when a new hotel isn’t built yet but bookings are needed, when a new trade program needs to be explained, the best way to get the word out is through video. We’ve been tasked with so many videos over the years that I can’t even include them all here. My role varies with each project, but I’ve run these all from estimate to invoice and had my hand in every step of the way. My number one priority is making sure the client needs are met—on time, on budget, and on brand—all while considering my company’s bottom line. From concepting and pre-production planning to production schedules and post-production direction, each project is different but the overall process remains the same. I learn something new with each project and take the learnings from each experience with me as I go.